Rama Mohana Rao Katta

Rama Mohana Rao Katta is presently serving as Vice Chairman, Andhra Pradesh State Councilof Higher Education, Government of A.P. Dr. Rao was a Senior Professor (Rtd.), Department of Commerce and Management Studies, Andhra University. He completed his post-graduation in Commerce (M.Com), Management (MBA) and PhD. Prof. Rao is an inspiring teacher for the last 40 years. He is a specialist in Marketing and particularly Services Marketing. He is an author of 13 Books and 89 research papers in reputed International and National journals. He undertook 13 research projects. Dr. Rao served in many administrative positions. He served as Principal-College of Arts & Commerce and Registrar of Andhra University. He also served as the Head of the Department, Commerce and Management Studies, Andhra University. As Coordinator of Internal Quality Assurance Cell, he designed and implemented QMS in Andhra University and received special appreciation from the University. He is in the Academic bodies of many Universities and Research Institutions. He served as Member of Academic Council of IGNOU and Academic Senate of Acharya Nagarjuna University and Andhra University. He served as Expert member in many Committees constituted by National and State level bodies. Prof. Rao organized many National Seminars, workshops, training programs in the areas of Commerce, Management, and quality assurance. He is an invited resource person for academic institutions and the industry. Prof. Rao received ET (Economic Times) NOW National Education Leadership Award as Best Professor in Marketing in 2013. Recognizing his meritorious services, the Government of Andhra Pradesh presented him the State Teacher Award in 2015.

Publications

Digital Marketing in Tourism Services in India
Digital Marketing in Tourism Services in India
Chandra Sekhar Patro, Rama Mohana Rao Katta. © 2023. 18 pages.
The tourism sector has grown substantially during the last two decades in many countries, including India. The growth in income levels, increased work pressures, change in...
Influence of Perceived Benefits on Consumers' Online Purchase Behaviour: An Empirical Study
Influence of Perceived Benefits on Consumers' Online Purchase Behaviour: An Empirical Study
Rama Mohana Rao Katta, Chandra Sekhar Patro. © 2021. 29 pages.
This article describes how e-retailing has become one of the most important uses of technology relating to the internet. The activity of online shopping is considered to be one...
Influence of Web Attributes on Consumer Purchase Intentions
Influence of Web Attributes on Consumer Purchase Intentions
Rama Mohana Rao Katta, Chandra Sekhar Patro. © 2021. 20 pages.
The rise in the number of households possessing computers and the ease of internet access has led to widespread acceptance of B2C e-commerce, and has rapidly evolved into a...
The Impact of Globalization on Development of MSMEs: An Entrepreneurial Analysis
The Impact of Globalization on Development of MSMEs: An Entrepreneurial Analysis
Rama Mohana Rao Katta, Chandra Sekhar Patro. © 2021. 15 pages.
Globalization has been a significant force in the development of the market and economic environments. The micro, small, and medium enterprises (MSMEs) need to focus on...
Consumers' Perceived Value in Internet Shopping: An Empirical Study
Consumers' Perceived Value in Internet Shopping: An Empirical Study
Rama Mohana Rao Katta, Chandra Sekhar Patro. © 2020. 20 pages.
In recent years, the trend of online retailing has become one of the most imperative uses of technology with the development and ease of accessibility of the internet. The...
A Pragmatic Study of Employee Perception on Service Quality Management Practices in the Banking Sector
A Pragmatic Study of Employee Perception on Service Quality Management Practices in the Banking Sector
Rama Mohana Rao Katta, Chandra Sekhar Patro, Sanyasi Rao Pinninti. © 2020. 19 pages.
Service quality is regarded as an essential success factor for any organization to stand out from its competitors. In the present competitive environment, the banking sector to...
Indian Tourism: Finding Ways to Reach Its Potential
Indian Tourism: Finding Ways to Reach Its Potential
Rama Mohana Rao Katta, Chandra Sekhar Patro. © 2019. 24 pages.
Tourism is one of the largest service industries in terms of gross revenue and foreign exchange earnings in many countries, including India. Its role and importance in fostering...
Customers' Satisfaction towards Mobile Prepaid Services: A Study of BSNL in Visakhapatnam District, Andhra Pradesh
Customers' Satisfaction towards Mobile Prepaid Services: A Study of BSNL in Visakhapatnam District, Andhra Pradesh
Rama Mohana Rao Katta, Chandra Sekhar Patro, Malla Satya Prasad. © 2018. 16 pages.
This article describes how communication has become an integral part of the growth, success and efficiency of an individual and an organization. In the current environment, due...
Influence of Web Attributes on Consumer Purchase Intentions
Influence of Web Attributes on Consumer Purchase Intentions
Rama Mohana Rao Katta, Chandra Sekhar Patro. © 2017. 16 pages.
The rise in the number of households possessing computers and the ease of internet access has led to widespread acceptance of B2C e-commerce, and has rapidly evolved into a...
Influence of Perceived Risks on Consumers' Online Purchase Behaviour: A Study
Influence of Perceived Risks on Consumers' Online Purchase Behaviour: A Study
Rama Mohana Rao Katta, Chandra Sekhar Patro. © 2017. 21 pages.
This article describes how online shopping has been emerging as an important part of consumers' life style in almost all developed countries as well as developing countries....
Influence of Perceived Benefits on Consumers' Online Purchase Behaviour: An Empirical Study
Influence of Perceived Benefits on Consumers' Online Purchase Behaviour: An Empirical Study
Rama Mohana Rao Katta, Chandra Sekhar Patro. © 2017. 27 pages.
This article describes how e-retailing has become one of the most important uses of technology relating to the internet. The activity of online shopping is considered to be one...
Online Shopping Behavior: A Study of Factors Influencing Consumer Satisfaction on Online viz-a-viz Conventional Store Shopping
Online Shopping Behavior: A Study of Factors Influencing Consumer Satisfaction on Online viz-a-viz Conventional Store Shopping
Rama Mohana Rao Katta, Chandra Sekhar Patro. © 2016. 16 pages.
Online shopping is a recent phenomenon in the field of E-Business with promising results indicating revolutionary change in shopping in the world. Accessibility and convenience...