Rajinder Kour

Rajinder Kour is working as Professor at University School of Business, Chandigarh University. She is a PhD in finance and has about two decades of experience in academia. Her areas of research include fintech, business ethics, sustainability and online marketing. Her research papers are published in reputed journals (Scopus indexed, ABDC listed and UGC care). She is on editorial board of many reputed journals as well.

Publications

AI and Influencer Marketing: Redefining the Future of Social Media Marketing in Industry 6.0
AI and Influencer Marketing: Redefining the Future of Social Media Marketing in Industry 6.0
Manjit Kour, Rajinder Kour. © 2024. 17 pages.
Numerous sectors have been transformed by artificial intelligence (AI), and marketing is no exception. The rise of artificial intelligence (AI) influencers, or virtual people...