Rajeev Semwal

Rajeev Semwal , an accomplished academician, holds the position of Assistant Professor and Head of the Department at Amity Institute of Travel and Tourism, situated within the vibrant campus of Amity University in Greater Noida. His academic journey is marked by a Ph.D. and UGC Net in tourism, coupled with credentials including MTM, PGDTTM, B.A. (TTM), and a diploma in building design. Over the past 12 years, Dr. Semwal has made notable contributions to the industry, from community-based tourism to adventure marketing. At the Greater Noida campus, he passionately imparts knowledge, specializing in cultural heritage tourism, adventure tourism, sustainable tourism development, and strategic tourism marketing, shaping the future leaders of the tourism industry.

Publications

Innovative Methods of Waste Reduction in the Food Production Department of Hotels and Restaurants
Innovative Methods of Waste Reduction in the Food Production Department of Hotels and Restaurants
Rajeev Semwal, Mahesh Kumar Bairwa, Nandita Tripathi, Anubhav Chauhan. © 2024. 18 pages.
The resort and restaurant meal production departments' creative waste-reduction solutions for sustainability and culinary operations are examined in this book chapter....
Preserving Flavor, Empowering Communities: A Deep Dive Into Sustainable Gastronomy Tourism
Preserving Flavor, Empowering Communities: A Deep Dive Into Sustainable Gastronomy Tourism
Rajeev Semwal, Nandita Tripathi, Pankaj Kumar Tyagi, Akhilesh Singh. © 2024. 14 pages.
The proposed chapter aims to explore the multifaceted dimensions of sustainable gastronomy tourism and its profound impact on local communities. The authors will delve into the...
Cultural Crossroads: Communities Guiding Transformation in Tourism
Cultural Crossroads: Communities Guiding Transformation in Tourism
Rajeev Semwal, Priyanka Tyagi, Nandita Tripathi, Akhilesh Singh. © 2024. 16 pages.
Community-led tourism reform involves local communities in destination development to enhance cultural authenticity, sustainability, and social inclusion. Community decisions...
Reviving Narratives: Virtual Reality and Historical Reconstruction in Tourism
Reviving Narratives: Virtual Reality and Historical Reconstruction in Tourism
Rajeev Semwal, Nandita Tripathi, Akhilesh Singh, Shiv Ranjan Saxena. © 2024. 16 pages.
VR immerses travelers in history and stories. The chapter opens with VR's impact on historical tourism. Virtual reality may enable immersive historical experiences beyond...
Leveraging Artificial Intelligence in Service Marketing to Enhance Electronic Word of Mouth (eWOM)
Leveraging Artificial Intelligence in Service Marketing to Enhance Electronic Word of Mouth (eWOM)
Rajeev Semwal, Nandita Tripathi, Udit Kumar Pandey. © 2024. 21 pages.
Artificial intelligence (AI) has emerged as a powerful tool in shaping electronic word-of-mouth (eWOM) dynamics within service marketing. This chapter explores the predicted...
Leveraging AI for Diversity, Equity, and Inclusion in Service Marketing
Leveraging AI for Diversity, Equity, and Inclusion in Service Marketing
Rajeev Semwal, Nandita Tripathi, Pankaj Kumar Tyagi. © 2024. 20 pages.
This chapter explores the intersection of artificial intelligence (AI) and diversity, equity, and inclusion (DEI) within service industries, examining the role of AI technologies...
Navigating the Data-Driven Future of Virtual and Hybrid Events
Navigating the Data-Driven Future of Virtual and Hybrid Events
Rajeev Semwal, Pankaj Kumar Tyagi, Nandita Tripathi, Udit Kumar Pandey. © 2024. 23 pages.
Data analytics is transforming virtual and hybrid event planning with quantifiable goals, real-time analytics, and many data sources. Modern technologies like emotional...
Meaningful Tourism: Leveraging Digital Innovation for Sustainable Development
Meaningful Tourism: Leveraging Digital Innovation for Sustainable Development
Rajeev Semwal. © 2023. 18 pages.
The chapter examines sustainable tourism and how digital innovation promotes responsible and meaningful tourism. It shows how AI, data analytics, VR/AR, blockchain, and mobile...