Rahul Sharma

Rahul Sharma is an educator specialising in consultation of digital media strategy. His PhD is in the area of social media marketing. With 11+ years of academic career producing learning opportunities for advanced level post graduate courses, he is recognised for teaching excellence based on technical and research fundamentals. He is currently working as an Professor at the Mittal School of Business, Lovely Professional University.

Publications

Speculating About the Negative Aspects of Business-to-Business Interactions in the Modern Era of Artificial Intelligence and Blockchain
Speculating About the Negative Aspects of Business-to-Business Interactions in the Modern Era of Artificial Intelligence and Blockchain
Avtar Singh, Rahul Sharma. © 2024. 15 pages.
The management of B2B interactions and the manifestation of their negative side effects can be influenced by new technologies such as artificial intelligence (AI), blockchain...
From Clicks to Virtual Realms: Exploring Metaverse-Driven E-Commerce and Consumer Shifts
From Clicks to Virtual Realms: Exploring Metaverse-Driven E-Commerce and Consumer Shifts
Animesh Kumar Sharma, Rahul Sharma, Rajesh Verma. © 2024. 22 pages.
This study conducts a comprehensive bibliometric analysis using the preferred reporting items for systematic reviews and meta-analyses (PRISMA) model to explore the convergence...
Tracing the Ethical and Social Dimensions of AI in Marketing
Tracing the Ethical and Social Dimensions of AI in Marketing
Neeraj Bhanot, Rahul Sharma, Anurag Phuja. © 2024. 24 pages.
The convergence of artificial intelligence with marketing not only promises to transform the field but also poses ethical and societal challenges. This study employs a scientific...
Artificial Intelligence and Value Creation at the Crossroads of Industry 5.0: A Bibliometric and Content Analysis Discourse
Artificial Intelligence and Value Creation at the Crossroads of Industry 5.0: A Bibliometric and Content Analysis Discourse
Ajay Chandel, Rahul Sharma. © 2023. 21 pages.
Today, businesses are evolving in an extremely competitive market. As we enter Industry 5.0, modern firms' dynamic business processes need a technological boost to enable...