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About Us

Rafael Curras-Perez

Rafael Curras-Perez is currently Associate Professor in the Department of Marketing the University of Valencia. He has a graduate in Business Administration by the Polytechnic University of Valencia and obtained his Ph.D. in Marketing from the University of Valencia in 2007. His research interests include CSR, digital marketing, neuromarketing, consumer behaviour and corporate communications. His research has appeared, among others, in Journal of Business Ethics, Computers in Human Behaviour, Journal of Business Research, Journal of Service Management, or Tourism Management.

Publications

Do Customer Orientation Strategies Drive an Excellent Customer Experience?: The Case of Abu Khader Automotive

The goal of this chapter is to understand how customer orientation may affect car brand loving clients´ attitudes and behaviours during their customer journey. This research...

Disentangling the Link Between Service Quality and Customer Brand Engagement: The Case of Abu Khader Automotive

The purpose of this chapter is to analyse how the dimensions of service quality affect cognitive, affective and behavioural customer brand engagement. The chapter showcases the...