R. Seranmadevi

Seranmadevi R. has a Doctorate in Management and 23 years of rich experience in both industry and Academia, presently working for Christ University, Bangalore, qualified with MBA., M.Com., MCA., M.Phil., Ph.D., and UGC-NET for Management and UGC-NET/JRF – Commerce, recognized with 3 remarkable patents, having the citation index of 176, H index of 7, and publication track of 14 Scopus Indexed journals, 2 WoS journals, 21 UGC Care listed, 5 edited volume Research Books and 10 international and 11 peer-reviewed national journals, and granted the NPTEL Discipline Star Award, 2020, NPTEL Believer Award, 2021, NPTEL Enthusiast Award, 2021, and NPTEL Marketing Domain Star Award, 2022 as a recognition of a continuous learning and upskilling the recent trends like Business Modelling, Business Analytics and AI, ML, BCT and IoT in Business. She has presented papers in 46 international and 35 national level seminars and booked many Best Paper awards, and is trusted as a promising Resource person in different disciplines like exploring knowledge in Research framework, Statistical tools applications in Social Science Research, Digital Marketing, Emerging Technology Trends, etc attended 30 FDP to enrich knowledge and adjudicated four Ph.D. thesis for Bharathiyar University, Coimbatore. Currently working on the internal project work entitled “Civics view on Synergy and Trade-off effect of Sustainable Development Goals in Bangalore”.

Publications

The Digital Transformation: Crafting Customer Engagement Strategies for Success
The Digital Transformation: Crafting Customer Engagement Strategies for Success
Gajalakshmi N. S. Yadav, R. Seranmadevi. © 2024. 19 pages.
In the business world, the digital transformation has ushered in an era of unprecedented change. The explosive growth of digital technology over the past three decades has...
Emerging Technology Adoption and Applications for Modern Society Towards Providing Smart Banking Solutions
Emerging Technology Adoption and Applications for Modern Society Towards Providing Smart Banking Solutions
K. R. Pundareeka Vittala, Sayed Sayeed Ahmad, R. Seranmadevi, Amit Kumar Tyagi. © 2024. 15 pages.
The rapid advancement of emerging technologies has brought significant transformations to various sectors, including banking and finance. This chapter explores the adoption and...
Artificial Intelligence-Internet of Things Integration for Smart Marketing: Challenges and Opportunities
Artificial Intelligence-Internet of Things Integration for Smart Marketing: Challenges and Opportunities
K. R. Pundareeka Vittala, Kiran Kumar M., R. Seranmadevi, Amit Kumar Tyagi. © 2024. 13 pages.
The convergence of AI and the internet of things (IoT) has revolutionized various industries, including marketing. This integration offers immense potential for enhancing...