Purnendu Tripathi

Purnendu Tripathi, an International Research Fellow (2009) of Open University Business School (OUBS) at Open University (UK), has a Ph.D in Management. At Arab Open University (AOU) Saudi Arabia, as a faculty member in Business Administration, he was faculty mentor, programme and course coordinator entrusted with the responsibility of training and development of the faculty members teaching in open and distance learning (ODL) environment, besides his own teaching and research in ODL. Currently, he is serving as one of the Editors-in-Chief of International Journal of Technology and Educational Marketing (IJTEM). He has authored/edited five Teaching Case books on Innovations in Educational Marketing, Interactive Technology Environments, Technology Enhanced Learning, Transnational Learning & Technologically enabled Environments, and Technological Adaptability and Transnational Learning. His current research interests include Higher Education Management, Higher Education Marketing, and Academic Program Life Cycle (APLC). In his parent institution, IGNOU (India), he is Deputy Director, looking after academic management and student support services in open and distance learning.

Publications

Prospects of Agriculture as a Lifelong Livelihood Option for Young Indian Rural Population: A Case Study
Prospects of Agriculture as a Lifelong Livelihood Option for Young Indian Rural Population: A Case Study
Anjana Anjana, Siran Mukerji, Purnendu Tripathi. © 2022. 15 pages.
There is a huge untapped reservoir of employment opportunities in agriculture which requires cultivating the young generation of farmers, food entrepreneurs, etc. Due to...
Leadership Dynamics in Higher Education Institutions in India
Leadership Dynamics in Higher Education Institutions in India
Siran Mukerji, Purnendu Tripathi, Anjana. © 2020. 23 pages.
The network of higher education institutions (HEIs) has grown at a phenomenal rate in post-independence India and poses wide-ranging challenges for educational leadership. There...
International Journal of Technology-Enabled Student Support Services (IJTESSS)
International Journal of Technology-Enabled Student Support Services (IJTESSS)
Siran Mukerji, Anjana. Est. 2019.
The International Journal of Technology-Enabled Student Support Services (IJTESSS) presents, analyzes, shares, and collaborates ideas, experiences, research studies, and cases on...
Marketing Initiatives for Sustainable Educational Development
Marketing Initiatives for Sustainable Educational Development
Purnendu Tripathi, Siran Mukerji. © 2018. 340 pages.
Technology plays a vital role in bridging the digital divide and fostering sustainability in educational development. This is evident through the successful use of social media...
Preface
Preface
Siran Mukerji, Purnendu Tripathi. © 2017. 8 pages.
This Preface is included in the book Handbook of Research on Administration, Policy, and Leadership in Higher Education.
Handbook of Research on Transnational Higher Education
Handbook of Research on Transnational Higher Education
Siran Mukerji, Purnendu Tripathi. © 2014. 750 pages.
The integration of new technology and global collaboration has undoubtedly transformed learning in higher education from the traditional classroom setting into a domain of...
Marketing Strategies for Higher Education Institutions: Technological Considerations and Practices
Marketing Strategies for Higher Education Institutions: Technological Considerations and Practices
Purnendu Tripathi, Siran Mukerji. © 2013. 388 pages.
Although higher education institutes are not typically thought of as a business, colleges and universities utilize marketing strategies in order to compete for students....
Advances in Educational Marketing, Administration, and Leadership
Advances in Educational Marketing, Administration, and Leadership
Siran Mukerji, Purnendu Tripathi. 2013.
With more educational institutions entering into public, higher, and professional education, the educational environment has grown increasingly competitive. With this increase in...
Strategic Framework for Sustainable Development of Open and Distance Learning Programs in India: Marketing Perspective
Strategic Framework for Sustainable Development of Open and Distance Learning Programs in India: Marketing Perspective
Purnendu Tripathi, Siran Mukerji. © 2012. 15 pages.
The ODL institutions need to have a competitive strategy so as to provide quality education at an affordable cost. This makes India a special case of investigation, wherein a...
International Journal of Technology and Educational Marketing (IJTEM)
International Journal of Technology and Educational Marketing (IJTEM)
Purnendu Tripathi, Siran Mukerji. Est. 2011.
The International Journal of Technology and Educational Marketing (IJTEM) presents, analyzes, shares, and collaborates ideas, experiences, research studies, and cases on the...
Cases on Innovations in Educational Marketing: Transnational and Technological Strategies
Cases on Innovations in Educational Marketing: Transnational and Technological Strategies
Purnendu Tripathi, Siran Mukerji. © 2011. 392 pages.
Growing global competition for quality education, technology and collaboration is playing a paramount role in redefining institutions, requiring them to re-strategize to achieve...
Strategic Framework for Sustainable Development of Open and Distance Learning Programs in India: Marketing Perspective
Strategic Framework for Sustainable Development of Open and Distance Learning Programs in India: Marketing Perspective
Purnendu Tripathi, Siran Mukerji. © 2011. 17 pages.
The ODL institutions need to have a competitive strategy so as to provide quality education at an affordable cost. This makes India a special case of investigation, wherein a...
Cases on Interactive Technology Environments and Transnational Collaboration: Concerns and Perspectives
Cases on Interactive Technology Environments and Transnational Collaboration: Concerns and Perspectives
Siran Mukerji, Purnendu Tripathi. © 2010. 452 pages.
Technology is essential for access to learning and development of a knowledge society. Cases on Interactive Technology Environments and Transnational Collaboration: Concerns and...
Cases on Technological Adaptability and Transnational Learning: Issues and Challenges
Cases on Technological Adaptability and Transnational Learning: Issues and Challenges
Siran Mukerji, Purnendu Tripathi. © 2010. 446 pages.
Technology holds the key for bridging the gap between access to quality education and the need for enhanced learning experiences. Cases on Technological Adaptability and...
Cases on Technology Enhanced Learning through Collaborative Opportunities
Cases on Technology Enhanced Learning through Collaborative Opportunities
Siran Mukerji, Purnendu Tripathi. © 2010. 428 pages.
An increasing number of global institutions look to advancements in technology to enhance access to learning and development and, in doing so, seek collaborative opportunities to...
Cases on Transnational Learning and Technologically Enabled Environments
Cases on Transnational Learning and Technologically Enabled Environments
Siran Mukerji, Purnendu Tripathi. © 2010. 474 pages.
Whether by synergy or by synthesis, development and technology are becoming synonymous in every domain. Cases on Transnational Learning and Technologically Enabled Environments...