Punita Duhan

Punita Duhan is a faculty in Business Administration with Department of Training and Technical Education, Govt. of Delhi for the last 17 years and also pursuing research in Social Media from IMS, BHU, Varanasi. Her research interests include Consumer Behaviour, Behavioural Marketing, Social and Digital Technologies, Digital Marketing, and E-Commerce. Prior to this, she has worked as Faculty of Management with University Business School, Punjab University, Chandigarh and IMT, Faridabad. She has attended more than 35 national and international conferences and has presented papers in more than 25 national and international conferences. She has published more than 12 research papers with prestigious publishers such as Sage, Palgrave, Springer, IGI Global, Bloomsbury, etc., and edited one book on Social Media, published by IGI Global. She is also on editorial board of peer reviewed prestigious journals. Besides, she has been actively involved in curriculum development and e-content development of various universities, National Institute of open schooling and technical education departments of Delhi and Haryana State in the management area.

Publications

Radical Reorganization of Existing Work Structures Through Digitalization
Radical Reorganization of Existing Work Structures Through Digitalization
Punita Duhan, Komal Singh, Rahul Verma. © 2018. 287 pages.
Technological advancements are occurring in many areas of life and society, especially in the field of business. With the increase in advancement, digital technologies are...