P.S. Venkateswaran

P. S.Venkateswaran is currently working as a Professor in the Department of Management Studies, PSNA College of Engineering & Technology, Dindigul affiliated to Anna University, Chennai where he teaches courses in Advertising, marketing and Research Methods. He has served in various faculty positions from Assistant Professor to Professor in leading Arts & Colleges such as Cherran Arts and Science College, Kangeyam and Sree Saraswathi Thyagaraja College, Pollachi. He received MSc in Physics, an M.B.A., from Bharathiar University and MPhil from Alagappa University Karaikudi. He received his Ph.D in Business Administration from Madurai Kamaraj University, Madurai. He is having twenty two years of teaching and nine years of research & consultancy experience. His research activities include on Branding, Advertising and Digital marketing He conducted more than 90 Entrepreneurship Awareness Camps and trained around 8000 Engineering, Arts and Science College students and motivated them towards entrepreneurship. He also conducted 10 Faculty Development programmes, 10 EDP/WEDP programmes and 7 TEDP programmes. He trained more the 200 women entrepreneurs in Dindigul District.

Publications

The Role of Artificial Intelligence (AI) in Enhancing Marketing and Customer Loyalty
The Role of Artificial Intelligence (AI) in Enhancing Marketing and Customer Loyalty
P.S. Venkateswaran, M. Lishmah Dominic, Shashank Agarwal, Himani Oberai, Ila Anand, S. Suman Rajest. © 2024. 16 pages.
This research aims to investigate how artificial intelligence (AI) can be used to improve marketing and brand loyalty. Artificial intelligence (AI) is one of the most...
A Comprehensive Review on Leveraging Business Intelligence for Enhanced Marketing Analytics
A Comprehensive Review on Leveraging Business Intelligence for Enhanced Marketing Analytics
P. S. Venkateswaran, Divya Marupaka, Sachin Parate, Amit Bhanushali, Latha Thammareddi, P. Paramasivan. © 2024. 15 pages.
In the rapidly evolving landscape of marketing, data-driven decision-making has become paramount for organizations seeking a competitive edge. This chapter presents a...
Applications of Artificial Intelligence Tools in Higher Education
Applications of Artificial Intelligence Tools in Higher Education
P. S. Venkateswaran, Firas Tayseer Mohammad Ayasrah, Varun Kumar Nomula, P. Paramasivan, P. Anand, K. Bogeshwaran. © 2024. 13 pages.
The rapid integration of information and communication technologies (ICT) in higher education has brought about transformative changes to traditional teaching and learning...
Application of Artificial Intelligence to Enhance Business Intelligence for Increasing Customer Involvement in FMCG Industry
Application of Artificial Intelligence to Enhance Business Intelligence for Increasing Customer Involvement in FMCG Industry
P. S. Venkateswaran, S. Manimaran, M. Sriramkumar, Latha Thamma Reddi, Sandeep Rangineni, Divya Marupaka. © 2024. 15 pages.
Artificial intelligence (AI) has emerged as a transformative force across various industries, revolutionising how we live, work, and interact with technology. Its impact is...
Evaluation of the Efficiency of Online Learning Programs in Higher Education
Evaluation of the Efficiency of Online Learning Programs in Higher Education
P. S. Venkateswaran. © 2023. 11 pages.
Online education helps students from different economic and social backgrounds, places, and times by avoiding distance and cost. An essential scientific and practical question...