Hershey, Pennsylvania
New York, New YorkBeijing, China

P.S. Venkateswaran

P. S.Venkateswaran is currently working as a Professor in the Department of Management Studies, PSNA College of Engineering & Technology, Dindigul affiliated to Anna University, Chennai where he teaches courses in Advertising, marketing and Research Methods. He has served in various faculty positions from Assistant Professor to Professor in leading Arts & Colleges such as Cherran Arts and Science College, Kangeyam and Sree Saraswathi Thyagaraja College, Pollachi. He received MSc in Physics, an M.B.A., from Bharathiar University and MPhil from Alagappa University Karaikudi. He received his Ph.D in Business Administration from Madurai Kamaraj University, Madurai. He is having twenty two years of teaching and nine years of research & consultancy experience. His research activities include on Branding, Advertising and Digital marketing He conducted more than 90 Entrepreneurship Awareness Camps and trained around 8000 Engineering, Arts and Science College students and motivated them towards entrepreneurship. He also conducted 10 Faculty Development programmes, 10 EDP/WEDP programmes and 7 TEDP programmes. He trained more the 200 women entrepreneurs in Dindigul District.

Publications

A Study on Evaluating Brand Reputation by Measuring Sentiment and Response Rates in the Digital Age
A Study on Evaluating Brand Reputation by Measuring Sentiment and Response Rates in the Digital Age
P. S. Venkateswaran, B. Arun, Rameshwaran Byloppilly, S. R. Rameshkkumar, M. Sivakoti Reddy. © 2025. 18 pages.
The chapter shows how worldwide presence increases brand scrutiny. Online reviews, social media presence, and ethical practices influence brand reputation and purchasing...
The Influence of Social Media on Consumer Purchases and the Problem of Fake Reviews and Endorsements
The Influence of Social Media on Consumer Purchases and the Problem of Fake Reviews and Endorsements
P. S. Venkateswaran, M. Lishmah Dominic, Sandhya Tumma, Shikha Singh, Deepak Kem, J. Rahila. © 2025. 26 pages.
The study's goal is to determine how social media influences consumer purchasing decisions and investigate the issue of counterfeit reviews and endorsements. Information from...
A Review of Text Mining and Sentiment Analysis for the Purpose of Determining the Veracity of Online Reviews
A Review of Text Mining and Sentiment Analysis for the Purpose of Determining the Veracity of Online Reviews
P. S. Venkateswaran, M. Lishmah Dominic, Deepak Kem, Niranchana Shri Viswanathan, Amit Kumar Kashyap, S. R. Rameshkkumar, R. Sivakani. © 2025. 22 pages.
Text mining is crucial in extracting valuable insights from unstructured text data, such as emails, social media posts, and consumer comments. By analyzing large datasets...
Predictive Analytics: Utilizing Machine Learning and Big Data for Forecasting Future Trends in Business and Consumer Behavior
Predictive Analytics: Utilizing Machine Learning and Big Data for Forecasting Future Trends in Business and Consumer Behavior
P. S. Venkateswaran, Sriramkumar Mm. © 2025. 30 pages.
Predictive analytics, leveraging machine learning and big data, has emerged as a transformative tool in business and consumer behavior forecasting. This study explores the...
A Study on the Relationship Between Personality Traits and Levels of Smartphone Addiction to Gain Insights Into Sales Executive Behavioral Patterns
A Study on the Relationship Between Personality Traits and Levels of Smartphone Addiction to Gain Insights Into Sales Executive Behavioral Patterns
P. S. Venkateswaran, N. Deepa Rekha, M. Sriramkumar. © 2025. 34 pages.
The study aims to explore the relationship between the big five personality traits—extraversion, agreeableness, conscientiousness, openness, and neuroticism—and levels of...
Optimizing Intelligent Systems in Marketing
Optimizing Intelligent Systems in Marketing
M. Sriramkumar, P. S. Venkateswaran, S. Sumiya, Diya Philip, Abhijit Chandratreya, A. Thenmozhi, A. T. Ashmi Christus, M. Gandhi. © 2025. 16 pages.
Dynamic consumer behaviours, evolving market trends, and a data-rich environment mark the contemporary marketing landscape. Leveraging intelligent systems allows marketers to not...
Quantitative Analysis of AI-Driven Predictive Analytics in Digital Marketing
Quantitative Analysis of AI-Driven Predictive Analytics in Digital Marketing
P. S. Venkateswaran, Nguyen Quynh Nhu Ngo. © 2025. 32 pages.
This study examines AI-powered predictive analytics in digital marketing, analyzing customer behavior and personalization impacts. Through a quantitative analysis of 207...
Emerging Trends and Big Ideas for the Future of Artificial Intelligence (AI) in Education
Emerging Trends and Big Ideas for the Future of Artificial Intelligence (AI) in Education
P. S. Venkateswaran, S. Devi Kamatchi, V. Ravikumar. © 2025. 26 pages.
This research investigates the emerging trends and transformative potential of Artificial Intelligence (AI) in education, examining its impact on learning outcomes, teaching...
A Study on the Obstacles and Prospects of Economic Consequences of the Gig Economy
A Study on the Obstacles and Prospects of Economic Consequences of the Gig Economy
P. S. Venkateswaran, R. S. Balasenthil, Dhruv Relan, Matthieu Gavois. © 2025. 38 pages.
This paper examines the determinants of economic consequences in the gig economy through regression analyses of five key factors: platform design, regulatory environment, worker...
The Role of Artificial Intelligence (AI) in Enhancing Marketing and Customer Loyalty
The Role of Artificial Intelligence (AI) in Enhancing Marketing and Customer Loyalty
P.S. Venkateswaran, M. Lishmah Dominic, Shashank Agarwal, Himani Oberai, Ila Anand, S. Suman Rajest. © 2024. 16 pages.
This research aims to investigate how artificial intelligence (AI) can be used to improve marketing and brand loyalty. Artificial intelligence (AI) is one of the most...
A Comprehensive Review on Leveraging Business Intelligence for Enhanced Marketing Analytics
A Comprehensive Review on Leveraging Business Intelligence for Enhanced Marketing Analytics
P. S. Venkateswaran, Divya Marupaka, Sachin Parate, Amit Bhanushali, Latha Thammareddi, P. Paramasivan. © 2024. 15 pages.
In the rapidly evolving landscape of marketing, data-driven decision-making has become paramount for organizations seeking a competitive edge. This chapter presents a...
Applications of Artificial Intelligence Tools in Higher Education
Applications of Artificial Intelligence Tools in Higher Education
P. S. Venkateswaran, Firas Tayseer Mohammad Ayasrah, Varun Kumar Nomula, P. Paramasivan, P. Anand, K. Bogeshwaran. © 2024. 13 pages.
The rapid integration of information and communication technologies (ICT) in higher education has brought about transformative changes to traditional teaching and learning...
Application of Artificial Intelligence to Enhance Business Intelligence for Increasing Customer Involvement in FMCG Industry
Application of Artificial Intelligence to Enhance Business Intelligence for Increasing Customer Involvement in FMCG Industry
P. S. Venkateswaran, S. Manimaran, M. Sriramkumar, Latha Thamma Reddi, Sandeep Rangineni, Divya Marupaka. © 2024. 15 pages.
Artificial intelligence (AI) has emerged as a transformative force across various industries, revolutionising how we live, work, and interact with technology. Its impact is...
A Study on the Impact of Intelligent Systems on Human Resource Management
A Study on the Impact of Intelligent Systems on Human Resource Management
P. S. Venkateswaran, S. Sujatha, Dilmurod Nasimov, Nurali Arabov, S. Suman Rajest, Varun Kumar Nomula. © 2024. 22 pages.
This research delves into the integration and impact of intelligent systems in the realm of Human Resource Management (HRM). Intelligent systems enhance HRM by streamlining...
Applications of Artificial Intelligence and Robots in Service Industries
Applications of Artificial Intelligence and Robots in Service Industries
P. S. Venkateswaran, M. Sriramkumar, Rama Krishna Vaddy, Anudeep Kotagiri, S. Suman Rajest, R. Regin. © 2024. 20 pages.
Integrating AI and robots in the service industry transforms traditional approaches, enhancing efficiency, quality, and personalization. In customer service, AI-powered chatbots...
Evaluation of the Efficiency of Online Learning Programs in Higher Education
Evaluation of the Efficiency of Online Learning Programs in Higher Education
P. S. Venkateswaran. © 2023. 11 pages.
Online education helps students from different economic and social backgrounds, places, and times by avoiding distance and cost. An essential scientific and practical question...