Priyanka Gupta

Priyanka Gupta is a Senior Lecturer in Business Analytics Programmes in the School of Business at the Singapore University of Social Sciences. She holds a PhD in Quantitative Marketing from Nanyang Technological University, Singapore. Priyanka had worked in FMCG industry across Sales and Marketing which has given her a good exposure of field realities and managerial issues. Her training as an empirical researcher combined with her managerial experience puts her in good stead to connect the methodological rigor of her analysis to real-world solutions. Her research answers the intriguing question regarding how and to what extent does spatial interaction affects marketers’ and retail managers’ decisions. In addition to research, Priyanka has a passionate interest in teaching.

Publications

A Systematic Review of Research on ChatGPT: The User Perspective
A Systematic Review of Research on ChatGPT: The User Perspective
Chong Guan, Ding Ding, Priyanka Gupta, Yu-Chen Hung, Zhiying Jiang. © 2023. 27 pages.
This chapter investigates previous research themes and trending topics related to ChatGPT through a comprehensive analysis of the literature. An automated technique...