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About Us

Priti Saxena

Priti Saxena is a faculty for Marketing in Welingkar Institute of Management & Research. She is an astute professional with over 20 years of work experience in corporate, research and academics. She is a PhD in Management and her research areas include sustainability, green marketing, green wash, green trust, CSR and its impact on financial performance of organizations etc.

Publications

The Circular Business Model: A Solution for a Sustainable Business Ecosystem

Technological disruptions, hyper innovation, and a more globalized world has changed the way businesses were done. Competitive pressure in today's world is ever increasing;...