Pretty Bhalla

Pretty Bhalla is a Professor of Marketing at Mittal School of Business, Lovely Professional University, Punjab. Her research & teaching interests entail areas like organizational culture, stress, retail, workplace romance, happiness, emotional intelligence. She is the recipient of a Red Cross Society scholarship. As a researcher she has published, 25+ research papers and 03 edited books. She has acted as a resource person in many Happittude training programs in schools, colleges, universities, and corporate houses. She has conducted sessions for the University of Saudi Arabia and for Women in Technology, USA corporate House EPI-USE. She has developed a Value Added Course on Happittude and believes the true essence of living is to be happy.

Publications

Journey From FOMO to JOMO by Digital Detoxification
Journey From FOMO to JOMO by Digital Detoxification
Pretty Bhalla, Jaskiran Kaur, Sayeed Zafar. © 2024. 14 pages.
Digital transformation has long been prioritized by corporate companies, both big and small, in almost every sector, due to the urgency of market rivalry. Digital technology is...
Recharging Creativity: Embracing Digital Detox for Entrepreneurial Excellence
Recharging Creativity: Embracing Digital Detox for Entrepreneurial Excellence
Jaskiran Kaur, Amit Dutt, Pretty Bhalla, Vishal Kumar Poddar, Varun Kumra. © 2024. 17 pages.
Over the last few decades, it has become nearly impossible to imagine a workspace without highly integrated technology. Ever since cell phones entered the scene, co-workers have...
Sustainable Development and AI: Navigating Safety and Ethical Challenges
Sustainable Development and AI: Navigating Safety and Ethical Challenges
Sohail Verma, Pretty Bhalla. © 2024. 11 pages.
This chapter delves into the fusion of artificial intelligence (AI) and Sustainable Development Goals (SDGs), emphasizing the need to navigate safety risks and ethical concerns....
Religion and Consumer Attitude
Religion and Consumer Attitude
Pretty Bhalla, Shikha Goyal, Sayeed Zafar. © 2023. 12 pages.
This chapter revolves around conceptual discussion on religion, culture, and consumer attitude already existing in literature and then how it has evolved and changed over time....
A Review Study of the Effects of Personality Traits on Destructive and Constructive Deviance
A Review Study of the Effects of Personality Traits on Destructive and Constructive Deviance
Shikha Goyal, Pretty Bhalla. © 2020. 16 pages.
There are two streams of behavior—negative and positive—that have the same baseline (i.e., departure from norms) leading to deviant behavior, but these are not integrated....