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About Us

Pravin Chandra Singh

Pravin Chandra Singh is Currently Working as an Assistant Professor at MSMSR, Mats University. Before Mats University, he was associated with Raffles University. He has done his Doctorate from IM-BHU in Marketing and published several research papers in the journals and publishers of repute Like IIM-S, Emerald, IGI-Global, and PBRI. His credential may be verified on various research platforms like Google Scholar, SSRN, LinkedIn, Academia, and Research Gate.

Publications

Role of Metaverse in Events Industry: An Empirical Approach

The metaverse holds immense potential to transform the event industry, seamlessly blending augmented reality, virtual reality, and internet-based platforms to deliver captivating...

Sustainability of Mobile Wallets in the Era of Low Cost Data Usage in India

The present chapter explores the sustainability of mobile payment wallets amid low-cost data usage. To evaluate sustainability, the chapter evaluates the association between...