Praveen Balakrishnan Nair

Praveen Balakrishnan Nair is an Associate Professor attached to Edinburgh Business School at Heriot Watt University. He holds three post graduate qualifications in different functional areas of management and has earned his PhD in the area of environmental marketing. Prior to joining Heriot Watt, he was with Curtin University of Technology and Swinburne University of Technology, Australia. His current research interests lies in the area of corporate social responsibility, sustainability and business strategies and has presented and published papers in these areas.

Publications

Market Attitude Towards Genetically-Modified Food Products: A Developing Economy Perspective
Market Attitude Towards Genetically-Modified Food Products: A Developing Economy Perspective
Yajeshwar Seetul, Praveen Balakrishnan Nair. © 2023. 23 pages.
Public/social behaviour is one of the main elements that determines the success or failure of any commercial product launched in the market, and food product marketing is no...
E-Loyalty Towards Mobile Applications in Online Food Ordering Business Model
E-Loyalty Towards Mobile Applications in Online Food Ordering Business Model
Riska Fauzi Sanandra, Praveen Balakrishnan Nair. © 2021. 15 pages.
Within the mobile commerce space across the world, a major visible trend is the usage of mobile apps in food and beverage industry. Despite the rapid interest in mobile apps and...