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Prateek Kalia

Prateek Kalia, a PhD Scholar at Department of Research, Innovation & Consultancy at I.K Gujral Punjab Technical University, India, has a wide experience in the field of management with special interests in electronic retail and consumer behaviour. He is an MBA from Punjab Technical University, India and has also cleared University Grants Commission-National Eligibility Test for Lectureship. With over fifteen years of Corporate, Government and Academic experience, he is well-read with numerous peer-reviewed publications in International/National books and journals with publishers like Emerald, Inderscience, IGI Global etc. He has presented his work at number of renowned national and international conferences and received awards and accolades for his presentations. In 2017, he was nominated by Asian Productivity Organisation, Japan for “Development of Knowledge-based Business” project at Cambridge University, UK. In the past he has served as Deputy General Manager at Punjab Information and Communication Technology Corporation Limited, Government of Punjab, India.

Publications

MSME Owner/Manager Perceptions Towards the Adoption of E-Marketing Activities in India

This chapter covers the MSMEs (micro, small, and medium enterprise) owners/managers' perceptions towards the adoption of e-marketing with respect to its importance and...

Determining Impact of Demographics on Perceived Service Quality in Online Retail

This chapter starts with a premise: whether significant difference in perceived service quality (PSQ) exists within demographic characteristics of online shoppers, such as...

Does Demographics Affect Purchase Frequency in Online Retail?

This research determines whether association exist between the demographic characteristics of online shoppers, such as education, age, gender, monthly income, occupation, marital...

Determining Impact of Demographics on Perceived Service Quality in Online Retail

This research starts with a premise, whether significant difference in perceived service quality (PSQ) exist within demographic characteristics of online shoppers, such as...