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About Us

Prashant Kumar Siddhey

Prashant Kumar Siddhey holds a Doctorate and Master’s in Management and boasts a comprehensive professional journey spanning over 16 years in both the industrial and academic realms. Currently serving as a Professor at Chandigarh University, he brings a wealth of experience from collaborating with renowned institutes and universities, demonstrating adeptness in successfully managing diverse academic and administrative responsibilities. Dr. Siddhey has also contributed significantly as a founding member in administrative roles within various universities. With a prolific record, he has authored over 26 publications, including books, research articles, case studies, and journal. Actively engaged with Industrial and Academic Societies, Dr. Siddhey remains a dynamic and integral part of the academic and industrial communities.

Publications

Understanding Corruption: Origins, Ramifications, and Remedies

This study underscores the critical importance of prioritizing efforts to combat corruption within the development agenda. Focusing on least-developed nations characterized by...

Incorporating Consumer Behaviour Into the Environmental Appraisal of Eco-Packaging: A Scoping Review

In the packaging industry, where customer behaviours at the end of life are critical to the success of environmentally friendly plans, the incorporation of customer behavioural...

Shifting Consumer Behaviors Towards Sustainability Through Eco-Packaging: An Examination of Literature and a Guiding Framework

The present study highlights the critical role that marketing plays in promoting sustainable consumption through eco-packaging. It does this by reviewing academic research in the...

Factors for Consumers to Contemplate Regarding the Adoption of Eco-Friendly Packaging

The rising adoption of environmentally friendly development principles at different levels in industrial and organizational platforms has coincided with the evolution of...

Innovative Eco-Friendly Solutions for Sustainability in the Packaging Industry

Businesses are under pressure to embrace innovation for their survival, efficiency, and environmental performance, and to gain a competitive edge due to the shifting ecological...

Virtual Reality and Tourism Marketing: Embracing the Power of Social Media for Historical Reconstructions

Marketing for historical tourism is being revolutionized by social media and virtual reality, which provide immersive experiences that go beyond conventional boundaries. This...