Pradeep Reddy K.

K. Pradeep Reddy is working as associate professor and is having more than 20 publications.

Publications

Ethical Business Marketing: The Practices to Compete Successfully in Business
Ethical Business Marketing: The Practices to Compete Successfully in Business
Pradeep Reddy K., Venkateswarlu Chandu, Narendra Ryali, Amala Gangula, Debesh Mishra, Swagatika Mishra. © 2023. 18 pages.
Organizations use a variety of strategies to acquire a competitive advantage in today's competitive environment. The question is whether these behaviours are consistent with...
Organizational Opportunities Through Digital and Social Media Marketing
Organizational Opportunities Through Digital and Social Media Marketing
K. Pradeep Reddy, Venkateswarlu Chandu, B. Shifaly, Bhavana Likhitkar, Amala Gangula. © 2023. 12 pages.
The internet and social-media have altered customer behaviour as well as the methods in which businesses operate. Organizations may benefit from digital and social-media...