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About Us

Pooja Sehgal Tabeck

Pooja Sehgal Tabeck is an academician with 18 years of experience in teaching. She was a gold medallist during her MBA at CSJM University, Kanpur. She is NET qualified in management. She has published many papers in indexed International and National journals. Her area of interest is Bottom of pyramid markets, consumer behaviour, and retail.

Publications

Unlocking the Success of Mobile Wallets Among Hawkers in India

Smartphone penetration in India has led to the successful adoption of technology among all demographic segments. Smartphone adoption, followed by affordable internet, opened the...

Role of Social Media to Enhance Brand Engagement and Brand Perception in the Textile, Apparel, and Fashion Industry

The growth of the apparel industry in India is taking place at a brisk pace, and significant growth in private consumption is expected to create strong domestic demand for...