Hershey, Pennsylvania

New York, New YorkBeijing, China

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About Us

Ponny Thomas

Ponny Thomas Orcid ID: 0000-0003-1540-940X

Publications

Harmony in Consumption: Navigating the Landscape of Eco-Conscious Marketing

This chapter explores nascent marketing and consumer science developments, emphasizing ethical and sustainable practices. This study examines various aspects of ethical marketing...

Eco-Conscious Consumption: Nurturing Sustainability in Industry 5.0

This chapter explores the pivotal role of sustainable consumption and the heightened consumer awareness of eco-friendly products in Industry 5.0. Analyzing current trends and...