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About Us

Ponny Thomas

Ponny Thomas is a dedicated PhD Research Scholar at the College of Management and Commerce, Srinivas University, located in Mangalore, Karnataka, India. With a profound passion for advancing knowledge in the field, Ponny's research focuses on areas such as sustainability, management and commerce, aiming to contribute valuable insights to academia and industry alike. Ponny Thomas is committed to making meaningful contributions to the academic community while pursuing excellence in research and scholarly endeavours.

Publications

Harmony in Consumption: Navigating the Landscape of Eco-Conscious Marketing

This chapter explores nascent marketing and consumer science developments, emphasizing ethical and sustainable practices. This study examines various aspects of ethical marketing...

Eco-Conscious Consumption: Nurturing Sustainability in Industry 5.0

This chapter explores the pivotal role of sustainable consumption and the heightened consumer awareness of eco-friendly products in Industry 5.0. Analyzing current trends and...