Poh Kiong Tee

Dr. Tee Poh Kiong is a Senior Lecturer in School of Marketing and Management at Asia Pacific University in Kuala Lumpur, Malaysia. He has more than 10 years industrial experiences and more than 10 years’ experience in academia. He is also a certified digital marketing professional (DMI Pro) from Digital Marketing Institute. Dr Tee has been actively involved in research and publication. His research interests include digitalisation and talent management, digital society, consumer behaviour, digital transformation and sustainability marketing.

Publications

Managing Customer-Centric Strategies in the Digital Landscape
Managing Customer-Centric Strategies in the Digital Landscape
Ree Chan Ho, Bee Lian Song, Poh Kiong Tee. © 2025. 530 pages.
In today’s rapidly evolving digital landscape, the integration of emerging technologies has reshaped the business world and propelled companies to keep pace with advancements...