P.C. Lai

P. C. Lai was a scholarship holder for both her doctorates (DBA and PhD in Management magna cum laude) and the Head of Innovation and Business Development with UM Centre for Innovation and commercialization. Her research areas include E-commerce, E-payment, Customer/Consumer Engagement Management, Technology Transfer as well as venture capital, IT and Security Management. She has won numerous Asia Pacific ICT awards and the only ASIAN voted 1 of Top 3 favorites at Next Bank Asia. Her mission is to build a positive environment and contribute to the Caring, Loving and Sharing (CLAS) society where dreams become alive with business ventures and the technologies that make life special.

Publications

Strategies and Opportunities for Technology in the Metaverse World
Strategies and Opportunities for Technology in the Metaverse World
P.C. Lai. © 2023. 390 pages.
The rise of metaverse technologies has had a critical impact on the modern world. Due to the recent popularity of this technology, it is important to understand the strategies...
Technology Management and Its Social Impact on Education
Technology Management and Its Social Impact on Education
P.C. Lai. © 2023. 316 pages.
Technology Management and Its Social Impact on Education , edited by PC Lai from the University of Malaya, Malaysia, is an essential resource for anyone interested in...
Handbook of Research on Social Impacts of E-Payment and Blockchain Technology
Handbook of Research on Social Impacts of E-Payment and Blockchain Technology
P.C. Lai. © 2022. 561 pages.
The social landscape is undergoing a global change with the emergence of e-payment and blockchain technology. This new technology changes the ways in which consumers and...
Factors That Influence the tourists' or Potential Tourists' Intention to Visit and the Contribution to the Corporate Social Responsibility Strategy for Eco-Tourism
Factors That Influence the tourists' or Potential Tourists' Intention to Visit and the Contribution to the Corporate Social Responsibility Strategy for Eco-Tourism
P.C. Lai. © 2022. 18 pages.
This article shared the Kuala Kubu Bharu-Fraser's Hill areas and activities of the eco-tourism corporate social responsibility strategy in Malaysia. It describes the factors...
Factors That Influence the tourists' or Potential Tourists' Intention to Visit and the Contribution to the Corporate Social Responsibility Strategy for Eco-Tourism
Factors That Influence the tourists' or Potential Tourists' Intention to Visit and the Contribution to the Corporate Social Responsibility Strategy for Eco-Tourism
P.C. Lai. © 2019. 21 pages.
This article shared the Kuala Kubu Bharu-Fraser's Hill areas and activities of the eco-tourism corporate social responsibility strategy in Malaysia. It describes the factors...