Paulo Sérgio Reinert

|Paulo Reinert - Contributing Author

Publications

The Effects of Consumer-Influencer Parasocial Interactions on Purchase Intentions
Giovanni Augusto Patrício, Edar da Silva Añaña, Fabrícia Durieux Zucco, Paulo Sérgio Reinert. © 2024. 22 pages.
This study explores the impact of digital influencers' recommendations on consumer purchase intentions. It posits that influencer credibility and the quality of the...