Paulo Barroso

Paulo Barroso is an Assistant Professor at the Polytechnic Institute of Viseu (Portugal), College of Education, Department of Communication and Art, teaching Strategic Communication, Sociology of Communication, Semiotics, Theories of Communication, Ethics and Deontology; PhD in Philosophy (University of Santiago de Compostela, Spain), Post-Doctoral Researcher in Communication Sciences (University of Minho, Portugal) between 2007 and 2013 and presently integrated researcher at NOVA Institute of Communication – NOVA University of Lisbon (School of Social Sciences and Humanities) with the ORCID identifier number 0000-0001-7638-5064.

Publications

Digital Image Ethics: Social Practices and Technological Mediations
Digital Image Ethics: Social Practices and Technological Mediations
Paulo Barroso. © 2023. 23 pages.
The digital transforms and influences the social practices, the mediations, and the quality of the information in the new digital sphere of modern visual cultures. Digital...
Visual Literacy and Visual Rhetoric: Images of Ideology Between the Seen and the Unseen in Advertising
Visual Literacy and Visual Rhetoric: Images of Ideology Between the Seen and the Unseen in Advertising
Paulo M. Barroso. © 2020. 20 pages.
Advertising imposes ways of seeing, thinking, feeling and acting; it leads consumers to act without them noticing; it creates an ideal social imaginary of a “perfect world” or...