Paulo Almeida

Paulo Almeida has a PhD in Marketing and International Trade, University of Extremadura, Spain. Master's degree in Tourism Management and Development from the University of Aveiro, Portugal. Coordinator at CiTUR - Polytechnic University of Leiria, Portugal.

Publications

Territorial Brand as Strategy in Competitiveness Between Tourist Destinations: Analysis of Scientific Production
Giovana Goretti Feijó de Almeida, Paulo Almeida. © 2023. 21 pages.
The objective of this study is to understand how the territorial brand has been used in the competitiveness of tourist destinations. The method adopted is a systematic literature...