Paula Odete Fernandes

Paula Fernandes has a PhD in Economics and Management (2005), Professor of Management at the Polytechnic Institute of Bragança (IPB) - Portugal, since December 1992. She is a researcher and Scientific Coordinator of UNIAG (Applied Management Research Unit, since 2013) and was a researcher at the Research Unit in Business Sciences (NECE-UBI, 2010-2017). She participated in 18 international and national R&D projects (7 as Responsible Researcher), supervised two PhD theses and several master students (over 145 master theses). She published more than 230 publications (121 with indexing to Scopus/WoS databases) in peer-reviewed journals, book chapters and proceedings, and has several communications at international scientific conferences. Best award scientific paper (10) in Marketing and Strategy, Tourism, Econometric Methods and Regional Analysis. She serves as a member of the Program Board and Organizing Committees for some Scientific Committees of International Conferences and has collaborated as a reviewer with several journals.

Publications

Influence Amplified: Leveraging the Power of Influencer Marketing in the Digital Age
Influence Amplified: Leveraging the Power of Influencer Marketing in the Digital Age
Senka Borovac Zekan, Paula Odete Fernandes, A. Borowska-Pietrzak, Slavica Galić Biličić. © 2024. 15 pages.
This chapter will unravel the intricacies of influencer marketing, from its origins to its contemporary significance. Through a meticulously crafted case study, the readers will...
Relationship Management Between Consumers and Suppliers: An Exploratory Approach
Relationship Management Between Consumers and Suppliers: An Exploratory Approach
Nuno Ferreira, Bruno Barbosa Sousa, Paula Odete Fernandes. © 2024. 26 pages.
The research carried out aimed to identify strategies, tools, and functionalities which influence the management of relationships between customers and suppliers, in the...
Vocal Acoustic Analysis: ANN Versos SVM in Classification of Dysphonic Voices and Vocal Cords Paralysis
Vocal Acoustic Analysis: ANN Versos SVM in Classification of Dysphonic Voices and Vocal Cords Paralysis
João Paulo Teixeira, Nuno Alves, Paula Odete Fernandes. © 2022. 17 pages.
Vocal acoustic analysis is becoming a useful tool for the classification and recognition of laryngological pathologies. This technique enables a non-invasive and low-cost...
Circular Economy, Sharing, and Sustainability: Challenges for the Social Economy in a Territory That Wants to Become a Smart Region
Circular Economy, Sharing, and Sustainability: Challenges for the Social Economy in a Territory That Wants to Become a Smart Region
Augusta Pereira, Paula Odete Fernandes, Manuel José Fonseca. © 2022. 16 pages.
This study aims to analyse the predisposition of social economy agents to resource sharing. To achieve this, it was chosen to implement an exploratory qualitative approach...
Agrotourism as an Opportunity to Enhance the Development and Competitiveness of Rural Areas
Agrotourism as an Opportunity to Enhance the Development and Competitiveness of Rural Areas
Kirill Postevoy, Paula Odete Fernandes, Olga Vitalevna Kosenchuk, Alcina Maria Nunes. © 2020. 22 pages.
Rural tourism increases income sources for rural residents, reduces rural population outflow, and preserves cultural traditions. This chapter considers development of agrotourism...
Vocal Acoustic Analysis: ANN Versos SVM in Classification of Dysphonic Voices and Vocal Cords Paralysis
Vocal Acoustic Analysis: ANN Versos SVM in Classification of Dysphonic Voices and Vocal Cords Paralysis
João Paulo Teixeira, Nuno Alves, Paula Odete Fernandes. © 2020. 15 pages.
Vocal acoustic analysis is becoming a useful tool for the classification and recognition of laryngological pathologies. This technique enables a non-invasive and low-cost...
Deepening the Use of Social Media and Tourism Travel Behaviour
Deepening the Use of Social Media and Tourism Travel Behaviour
Cláudia Ribeiro de Almeida, Célia M.Q. Ramos, Maria del Mar Alonso Almeida, Paula Odete Fernandes, Lucas Estrada Gamarra. © 2020. 16 pages.
The Internet has transformed people's daily lives, not only in the search of information but above all giving the possibility of buying several products and services in a...
Outdoor Solutions for the Seasonal Concentration of Tourism Demand in Northern Portugal: An Integrated Approach Based on the Gini Index
Outdoor Solutions for the Seasonal Concentration of Tourism Demand in Northern Portugal: An Integrated Approach Based on the Gini Index
Paula Odete Fernandes, Alcina Maria Nunes, Cláudia Miranda Veloso, Eleonora Santos, Fernanda A. Ferreira, Manuel José Serra Fonseca. © 2020. 16 pages.
Measures that address the seasonality, one of the identified overtourism direct causes, allow making a critical reflection on the application of control policies and monitoring...
Interactive Technologies in Museums: How Digital Installations and Media Are Enhancing the Visitors' Experience
Interactive Technologies in Museums: How Digital Installations and Media Are Enhancing the Visitors' Experience
Roberto Ivo Fernandes Vaz, Paula Odete Fernandes, Ana Cecília Rocha Veiga. © 2018. 24 pages.
With the constant development of digital means of entertainment – that are easily made available to people and, in most cases, can be used anywhere – nowadays, a visit to a...
Clustering Global Entrepreneurship through Data Mining Technique
Clustering Global Entrepreneurship through Data Mining Technique
Paula Odete Fernandes, Rui Pedro Lopes. © 2017. 14 pages.
The purpose of this chapter is to contribute for the identification of groups of countries that share similar patterns regarding the characteristics of Global Entrepreneurship...
Clustering Global Entrepreneurship through Data Mining Technique
Clustering Global Entrepreneurship through Data Mining Technique
Paula Odete Fernandes, Rui Pedro Lopes. © 2015. 13 pages.
The purpose of this chapter is to contribute for the identification of groups of countries that share similar patterns regarding the characteristics of Global Entrepreneurship...
Tourism Time Series Forecast
Tourism Time Series Forecast
João Paulo Teixeira, Paula Odete Fernandes. © 2015. 16 pages.
In this chapter four combinations of input features and the feedforward, cascade forward and recurrent architectures are compared for the task of forecast tourism time series....