Patrick Amfo Anim

Patrick Amfo Anim is a Marketing lecturer at Lancaster University Ghana. He is a Ph.D. Candidate at the University of Ghana Business School. He also holds M.Phil. and a B.Sc. in Marketing from the University of Ghana and University of Professional Studies Accra respectively. His research areas include B2B marketing, Branding, Political marketing, Service innovation, Digital & Social Media Marketing, Environmental Sustainability, and Entrepreneurship. His research works have been published in internationally peer-reviewed journals including Journal of Business and Industrial Marketing, Journal of Consumer Marketing, European Journal of Innovation Management, and Journal of Enterprising Communities: People and Places in the Global Economy. He serves as a reviewer for the Journal of Small Business and Enterprise Development, European Journal of Marketing, and Journal of Sustainable Business and Management Solutions in Emerging Economies. He has also presented competitive papers at reputable international conferences.

Publications

Exploring the Transformative Role of ChatGPT in Marketing: Opportunities, Challenges, and Future Directions
Exploring the Transformative Role of ChatGPT in Marketing: Opportunities, Challenges, and Future Directions
Michael Boadi Nyamekye, George Cudjoe Agbemabiese, Mahmoud Abdulai Mahmoud, Patrick Amfo Anim, Emmanuel Arthur, Gloria Ama Konadu Sraha, Fidelis Quansah. © 2024. 24 pages.
Artificial intelligence (AI) and technology's possibilities and influence on marketing are crucial and well-known. ChatGPT is a new AI-powered technology that has caused a...