Parag Shukla

Parag ShuklaParag S. Shukla holds a Ph.D. Degree in Commerce and Business Management with focus on Strategic Marketing in the area of ‘Retailing’. He has been working as an Assistant Professor in The Maharaja Sayajirao University of Baroda since 2009. He has presented and published many research papers in contemporary areas of Marketing in National and International Journals. He is also an author in a book entitled “Retail Shoppers’ Behaviour in Brick and Mortar Stores - A Strategic Marketing Approach” which is published by a reputed Publisher. His major research area of interests includes Retailing, Services Marketing, and Consumer Behaviour to name a few.

Publications

Unlocking Potential: Proving the Value of Digital Twins to Healthcare Executives
Unlocking Potential: Proving the Value of Digital Twins to Healthcare Executives
Herat Joshi, Shenson Joseph, Parag Shukla. © 2024. 29 pages.
This chapter explores the effective communication of digital twin technology's value to healthcare executives. It identifies the critical role that healthcare managers play...
Emergence of Crypto Currency and the Digital Financial Landscape: A Critique
Emergence of Crypto Currency and the Digital Financial Landscape: A Critique
Nidhi U. Argade, Parag Shukla, Madhvendra Pratap Singh. © 2023. 24 pages.
The reality of the new normal induced by the pandemic has resulted in a radical transformation of the financial sector, where it is undergoing a dramatic digital change. With...
Conceptualizing the Use of Artificial Intelligence in Customer Relationship Management and Quality of Services: A Digital Disruption in the Indian Banking System
Conceptualizing the Use of Artificial Intelligence in Customer Relationship Management and Quality of Services: A Digital Disruption in the Indian Banking System
Parag Shukla, Sofia Devi Shamurailatpam. © 2022. 25 pages.
In this chapter, the authors have conceptualized a hypothetical comprehensive model of AI, CRM, and quality of services by banks given the underlying pull and push factors that...
Conceptualizing the Role of Data Analytics and Technology in E-Governance: An Insight
Conceptualizing the Role of Data Analytics and Technology in E-Governance: An Insight
Parag Sunil Shukla, Mayank Mathur. © 2020. 12 pages.
Big Data in the current context is an asset for any government body as it helps in efficient and effective governance with the help of technology so as to create and build a...
Investigating the Mechanics of Affiliate Marketing Through Digital Content Marketing: A Key for Driving Traffic and Customer Activity
Investigating the Mechanics of Affiliate Marketing Through Digital Content Marketing: A Key for Driving Traffic and Customer Activity
Parag Shukla, Parimal Hariom Vyas, Hiral Shastri. © 2018. 16 pages.
The domain of online marketing and internet advertising is going through radical changes. In context to Indian online market, according to Internet and Mobile Association of...
Investigating the Mechanics of Affiliate Marketing Through Digital Content Marketing: A Key for Driving Traffic and Customer Activity
Investigating the Mechanics of Affiliate Marketing Through Digital Content Marketing: A Key for Driving Traffic and Customer Activity
Parag Shukla, Parimal Hariom Vyas, Hiral Shastri. © 2018. 13 pages.
The domain of online marketing and internet advertising is going through radical changes. In context to Indian online market, according to Internet and Mobile Association of...