Paola Falcone

Paola Falcone holds a PhD in Marketing from Sapienza University of Rome. Currently Lecturer on contract at Sapienza University of Rome (Italy) and formerly at Università Politecnica delle Marche (Italy), she is also trainer in post-graduate and post-experience programs in marketing and communication, and consultant. Her professional experience includes the organization of both scientific and cultural events, scientific research communication, content production, publications editing, and scientific review. She is author of several contributions published in international volumes. Her research is primarily focused on intangible assets, relationship marketing, branding and brand heritage, as well as digital marketing communication applications.

Publications

Video Storytelling for Sustainability: A Documentary on the Circular Economy System in the Prato Textile District
Video Storytelling for Sustainability: A Documentary on the Circular Economy System in the Prato Textile District
Paola Falcone. © 2024. 29 pages.
Global sustainability challenges require a more responsible approach to production and consumption patterns on a global scale. One of the industries under observation is the...
Branded Entertainment Projects: Benefits, Options, and Recommendations
Branded Entertainment Projects: Benefits, Options, and Recommendations
Paola Falcone. © 2023. 22 pages.
Branded entertainment is gaining momentum as a marketing tool. It goes beyond advertising and it can be considered one of its evolutionary forms. Branded entertainment is a...
Traditional Specialty Food and Beverage Products: E-Commerce, COO Effect, and Official Recognitions
Traditional Specialty Food and Beverage Products: E-Commerce, COO Effect, and Official Recognitions
Paola Falcone. © 2023. 23 pages.
Customers show an ever-increasing awareness in their choices. This is also true for the food and beverage industry, where it is possible to register a growing interest in...
Serious Games Applications for Cultural Heritage: Benefits and Main Design Issues
Serious Games Applications for Cultural Heritage: Benefits and Main Design Issues
Paola Falcone. © 2022. 23 pages.
The chapter aims to explore how serious games can provide cultural organizations with opportunities to attract audiences. In the first part, main terms (games, serious games...
Literary Tourism: Places and Events for Cultural Valorization and Local Development
Literary Tourism: Places and Events for Cultural Valorization and Local Development
Paola Falcone. © 2021. 21 pages.
The chapter intends to provide an overview on literary tourism valorization. The first part identifies its main benefits, main literary places (book locations, book film...
Heritage Storytelling
Heritage Storytelling
Paola Falcone. © 2020. 15 pages.
There is a growing interest towards storytelling in communication management. Stories work. How can stories and storytelling support heritage communication? The first part of the...
The Creation and Management of Online Brand Communities
The Creation and Management of Online Brand Communities
Paola Falcone. © 2014. 13 pages.
Online brand communities are a specific type of virtual community, which gather admirers and consumers of a given brand on the web. Their captivating nature, plus their marketing...
The Creation and Management of Online Brand Communities
The Creation and Management of Online Brand Communities
Paola Falcone. © 2012. 14 pages.
This chapter intends to identify, describe and analyse the main issues concerning their creation and effective management.