Pallavi Pahuja

Pallavi Pahuja boasts 12 years in management, making substantial strides with numerous case studies, book chapters, books, and articles. A respected figure in her field, her work offers deep insights into managerial challenges and proposes practical solutions, enhancing academic and practical understandings of management. Dr. Pahuja is committed to shaping future leaders, sharing her knowledge and passion to inspire and guide. Her contributions not only advance the field but also pave the way for innovative management practices, underscoring her role as a pivotal influence in the discipline.

Publications

Social Media Marketing Strategies for Innovating Relationship Marketing in the Digital Era
Social Media Marketing Strategies for Innovating Relationship Marketing in the Digital Era
Aaruni Batta, Pallavi Pahuja, Ruby Sharma. © 2024. 14 pages.
Utilizing social media for real-time communication and feedback is crucial in the evolving landscape of business communication in the digital era. It's not enough to simply...