Palanivel Rathinasabapathi Velmurugan

Palanivel Rathinasabapathi Velmurugan is associated with BSBI, Berlin, as a professor in the Human Resource Management and Finance Stream. Prior to joining BSBI, he held the designation “Head” Faculty of Management at Sharda University, Uzbekistan, Central Asia, and “Dean of Arts” assignments at DMI St. John the Baptist University, Malawi, Central Africa. Also, he has been associated earlier with DMI St. Eugene University in Zambia, MAM Business School and various Engineering Colleges in India. He has a Ph.D. in Management from Mannonmanium Sundaranar University in India. Besides this, he holds an MBA Degree from SRM University in India and a BE Chemical Engineering degree from Annamalai University in India. Also, he completed six NPTEL Certificate Programs conducted by various IITs in India. He brings with him 15 years of rich working experience in teaching and research. Furthermore, he has a keen interest in the Case Method of teaching and research. He is an academic out of passion. Not only that, but he also takes a keen interest in guiding Ph.D. students. He has supervised three Ph.D. research scholars under his supervision at DMI St. Eugene University in Zambia.

Publications

Enhancing Efficiency and Accountability: Innovative Approaches to Public Financial Management in Higher Education

Effective public financial management (PFM) is essential for the sustainable operation and advancement of higher education institutions. This chapter delves into innovative...

Strategic Approaches to Corporate Social Responsibility and Sustainable Development: Integrating Leadership, Marketing, and Finance

This chapter examines the integration of Corporate Social Responsibility (CSR) with marketing and financial strategies, focusing on the role of leadership in promoting...

Transforming Virtual Education: Advanced Strategies for Quality Assurance in Online and Distance Learning

As higher education increasingly adopts online and distance learning models, maintaining quality in these programs is essential. This chapter, “Virtual to Valuable: Enhancing...

Advanced Text Analysis, Simplification, Classification, and Synthesis Techniques: Leveraging AI for Enhanced Medical Education

This chapter examines the significant impact of artificial intelligence (AI) on medical education, focusing on advanced text analysis, simplification, classification, and...

Health Impacts of Smartphone and Internet Addictions Across Age Groups: Physical and Mental Health Across Generations

The chapter examines the effects of digital technology addiction on physical and mental health across different generations. As smartphones and internet usage become increasingly...

Hybrid Entrepreneurship Navigating Career Transitions: Career Shifts and Their Impact on Economic Growth

This chapter examines the shift from traditional employment to entrepreneurship, focusing on hybrid entrepreneurs who balance conventional careers while launching their own...

Strategic Collaborations in Medical Innovation and AI-Driven Globalization: Advancing Healthcare Startups

This chapter delves into the critical role that strategic collaborations and AI-driven globalization play in advancing healthcare startups. It examines how integrating artificial...

Innovative Intercultural Communication Training in Translator Education: Cultivating Cultural Competence

This chapter explores the critical role of intercultural communication training in translator education, emphasizing its significance in cultivating cultural competence among...

Leveraging Marketing Technologies (MarTech) for Business Growth: Data-Driven, AI, and Emerging Tech in Business Growth

This chapter explores the transformative impact of marketing technologies (MarTech) on business growth, focusing on the integration of data-driven strategies, artificial...

Strategies, Best Practices, and Pitfalls in the Era of Digital Transformation: Mastering Mobile Marketing

Mobile marketing has become a vital component of business strategies in the digital age, offering unique opportunities to engage customers through personalized, real-time...

Leveraging Machine Learning for Enhanced Patient Engagement and Outcomes: Revolutionizing Healthcare Marketing

As healthcare becomes increasingly digitized, machine learning technologies such as predictive analytics and natural language processing enable more personalized marketing...

Creating Engaging and Personalized Learning Experiences in Distance Education: AI and Learning Analytics

This chapter examines how artificial intelligence (AI) and learning analytics are revolutionizing distance education by enhancing personalization and engagement. AI-driven...

Leveraging AI and Learning Analytics for Enhanced Distance Learning: Transformation in Education

This chapter delves into how AI and learning analytics are reshaping distance learning by enabling a more personalized, adaptive, and data-informed educational experience....

Integrating AI and Learning Analytics in Distance Learning: Strategies for Educators and Institutions

The integration of artificial intelligence (AI) and learning analytics (LA) into distance learning programs, focusing on effective implementation strategies for educators and...

Enhancing Control Engineering Through Human-Machine Collaboration: AI for Improved Efficiency and Decision-Making

The role of artificial intelligence (AI) in enhancing human-machine collaboration within control engineering. As industries increasingly rely on complex automated systems...

Green Marketing and AI-Driven Branded Entertainment: Ethics and Opportunities

This chapter explores the fusion of green marketing and AI-driven branded entertainment, focusing on ethical, strategic, and creative innovations in sustainable advertising. As...

Green Marketing in Healthcare Advertising: A Global Perspective

The evolving landscape of healthcare marketing, integrating green marketing principles has become crucial for advancing sustainability and ethical practices. The chapter explores...

Best Practices, Ethical Challenges, and Regulatory Frameworks for AI Integration in Banking: Navigating the Future

This chapter explores the transformative impact of artificial intelligence (AI) and cloud-native software on the banking sector. It examines how AI enhances customer service...

Diversity and Inclusion: Harnessing the Power of Inclusivity for Business Success

Diversity and Inclusion: Harnessing the Power of Inclusivity for Business Success” examines how integrating diversity and inclusion (D&I) into business practices can drive...

Empirical Study on the Impact of Select Green HRM Dimensions on Green Innovation Culture

In a timeframe marked by intensifying ecological crises, the function of human resource management (HRM) in nurturing an environment-centric innovation ethos is significantly...

An Analysis of Credit Management and Bank Lending Practices in Developing Countries

The credit system and the banking activities processes increase people's investment practices, enhancing country people's economic condition. The research aims to...

Fusion Techniques in AI for Enhanced Action and Gesture Understanding

Gesture and action recognition are pivotal components of many AI-driven applications, from immersive virtual gaming experiences to critical healthcare monitoring. This...