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About Us

P. T. Mythili Jayakrishnan

Mythili Jayakrishnan P. T. is a student pursuing Mcom from Christ University, Bangalore.She completed her bachelor’s from Amrita Vishwa Vidhyapeetham, Mysuru Campus.

Publications

Exploring the Nexus: An In-Depth Analysis of Brand Activism's Influence on Consumer Behaviour

This study delves into the intricate relationship between brand activism and consumer behavior, aiming to unravel the nuanced dynamics that underlie contemporary market...