P. Sundharesalingam

P Sundharesalingam is an associate professor, Department of MBA, Kongu engineering college, Thoppupalayam, Perundurai, Erode, Tamil Nadu, 638060 Orchid Id: 0000-0002-8301-7881, 9842912127”

Publications

A Study on the Complex Nature of Higher Education Leadership: An Innovative Approach
M. Prabhuswamy, Ruchi Tripathi, M. Vijayakumar, T. Thulasimani, P. Sundharesalingam, Boopathi Sampath. © 2024. 22 pages.
This chapter explores the complex nature of Hispanic identity in higher education and engineering, highlighting its influence on cultural heritage, family values, education, and...
AI-Powered Marketing Revolutionizing Customer Engagement Through Innovative Strategies
S. Vasundhara, K. Srivarun Venkatesh, V. Manimegalai, P. Sundharesalingam, S. Sathyakala, Sampath Boopathi. © 2024. 26 pages.
This chapter delves into the integration of artificial intelligence (AI) in content marketing, highlighting its potential to revolutionize customer engagement strategies. It...