P. Marishkumar

P. Marishkumar is in the Department of Management, Vinayaka Mission's Kirupananda Variyar Engineering College, Vinayaka Missions Research Foundation, (Deemed), Salem.

Publications

Harnessing Smart Digital Business Models Through Advanced Business Analytics: Driving Innovation and Efficiency in the Digital Age
Harnessing Smart Digital Business Models Through Advanced Business Analytics: Driving Innovation and Efficiency in the Digital Age
V. Krishnamoorthy, P. Marishkumar, Dhara Vinod Parmar, Nishant Bhuvanesh Trivedi, Somu Chinnusamy. © 2025. 30 pages.
Intelligent digital business models are becoming increasingly important to drive innovation and efficiency in the digital age. This chapter explores the integration of advanced...