P. G. S. Amila Jayarathne

P. G. S. Jayarathne is a Senior Lecturer in Marketing attached to the School of Leadership, Management and Marketing, De Montfort University (DMU), Leicester, the UK, Prior to this position she worked as a Professor in Marketing attached to the Department of Marketing Management, University of Sri Jayewardenepura (USJ), Sri Lanka. She obtained her Batcher’s degree from the USJ, and Masters in Policy Studies from Japan and MSc in Management from USJ. She obtained her PhD at the Nottingham University Business School in UK. She was an ADB scholar, a Commonwealth scholar, and a Fellowship receiver. She has more than 50 publications in several international conferences, scholarly books, and in high-ranked indexed journals, she has been awarded several times for her outstanding research performance locally and internationally. She was the former Editor-in-Chief in the Vidyodaya Journal of Management, the founding Editor-in-Chief, the Asian Journal of Marketing Management, the Associate Editor of SLIIT Business Review, and a senior editor in the South Asian Journal of Marketing Management (an Emerald Journal). She has engaged in several industrial based research projects individually and in collaboration with scholars in Sri Lanka, India, UK, Swidden, China and Australia, during her career in the higher education sector.

Publications

From Textbooks to Teamwork: The Importance of Collaboration Skills in Workforce Preparation
From Textbooks to Teamwork: The Importance of Collaboration Skills in Workforce Preparation
Mohit Yadav, Shashank Mittal, Mohan Kumar, Anita Sahoo, P. G. S. Amila Jayarathne. © 2025. 20 pages.
This research investigates the critical role of collaboration skills in preparing students for the Indian workforce. Through in-depth interviews with eight experts in workforce...
Leveraging Artificial Intelligence (AI) Prediction and Green Computing for Health Insights
Leveraging Artificial Intelligence (AI) Prediction and Green Computing for Health Insights
Priyank Kumar Singh, Mohit Yadav, Saikat Gochhait, P. G. S. Amila Jayarathne. © 2024. 18 pages.
In this chapter, the authors aim to discuss the significance of integrating AI prediction and green computing in the healthcare field to improve disease diagnosis, treatment, and...
Exploring Untapped Market Niches With Deep Learning Models
Exploring Untapped Market Niches With Deep Learning Models
Mohit Yadav, Arun Mittal, P. G. S. Amila Jayarathne. © 2024. 20 pages.
The paper looks at how deep learning models work, analyse emerging and hidden markets, and apply the information to discuss how to develop business development strategies....
Use of Blockchain in Industry 5.0: Past, Present, and Future
Use of Blockchain in Industry 5.0: Past, Present, and Future
Mohit Yadav, Dipandi Mishra, Apeksha Hooda, P. G. S. Amila Jayarathne. © 2024. 26 pages.
By leveraging a meta-analysis and systematic review, the research aims to analyse scientific works indexed in Scopus from 2019 to 2024, focusing on the relevance, trends, and...
Greenwashing and Authentic Sustainability in the Workplace
Greenwashing and Authentic Sustainability in the Workplace
Sathish A. S., P. G. S. Amila Jayarathne, Shashank Mittal. © 2024. 18 pages.
Greenwashing, the deceptive promotion of environmental responsibility, poses a challenge for organizations seeking genuine sustainability. Research explores how green HR...
Beyond Borders: Sourcing Skilled Workers in a Globalized Market
Beyond Borders: Sourcing Skilled Workers in a Globalized Market
R. Indradevi, N. Sathya, K. Vishaal, P. G. S. Amila Jayarathne, Shashank Mittal. © 2024. 14 pages.
This chapter explores the growing importance of global sourcing for skilled workers in the face of a global labor shortage. It highlights the benefits of global sourcing, such as...
AI's Quantum Leap in HRM
AI's Quantum Leap in HRM
Prashant Singh, Sneha Gupta, Rajni, Mohit Yadav, P. G. S. Amila Jayarathne. © 2024. 16 pages.
This study examines the impact of artificial intelligence (AI) advancements on human resource (HR) management, given the shifting landscape of the IT industry. Focusing on...