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About Us

P. Chakradhar

P. Chakradhar have a 3 years industry experience from ICICI Bank Ltd,and also had a 14 years research experience. Published international publication and other peer reviewed journals.

Publications

Decoding Customer DNA: Leveraging Marketing Intelligence for Future Engagement

Decoding Customer DNA: Leveraging Marketing Intelligence for Future Engagement

Patcha Bhujanga Rao, Meegada Vijaya Bhaskar Reddy, P. Chakradhar, Deepak D., Preethi Inampudi. © 2024. 37 pages.

Exploring the depths of customer essence - their DNA - holds the key to unlocking profound marketing intelligence and cultivating enduring engagement. This paper delves into the...