Nusrat Hafiz

Nusrat Hafiz , serving as the Assistant Professor of Entrepreneurship and International Business at BRAC Business School, is committed to driving impactful change. Armed with a Ph.D. from Putra Business School (AACSB Accredited), her outstanding research contribution has garnered her “quality journal publication awards” in multiple categories, recognizing her as one of the top contributors to Q1 journals. She possesses a decade's worth of experience in academia and half a decade of corporate exposure, complemented by her deep-rooted family values and unwavering work ethics. Dr. Hafiz's teaching philosophy prioritizes pragmatic approaches, while her research interests span strategic management, organizational sustainability, women's empowerment, digitalization and innovation, dynamic capabilities and social entrepreneurship. Her personal slogan, “Empowering Students, Every Step of the Way,” embodies her commitment to student-centricity.

Publications

Unlocking the Potentials and Constraints of Metaverse Implementation in Manufacturing Firms
Unlocking the Potentials and Constraints of Metaverse Implementation in Manufacturing Firms
Mohammad Imtiaz Hossain, Yasmin Jamadar, Nurunnesa Begum Momo, Nusrat Hafiz, Rufaida Nurain Saiba. © 2024. 24 pages.
This research investigates the potentials and constraints of metaverse technology within Malaysian manufacturing companies underpinned by the technology-organization-environment...