Nur Amalina Mohamad Zaki is a Senior Lecturer at Faculty of Business, Economics and Social Development, Universiti Malaysia Terengganu (UMT). Amalina received her bachelor’s degree (BSC in Business Administration with triple majors: Management, International Business, and Business Information System) from Indiana University, Bloomington USA in 2007. She then pursued her master (Master of Business Administration with specialisation in Marketing) from Western Michigan University, Michigan USA. Amalina holds a PhD in Marketing from Griffith University, Australia in 2017 with a doctorate study titled “An Exploratory Study Social Media Role in Business-to-business Relationship Marketing in Malaysia”. She also went for a post-doctoral degree at University of Sydney, Australia in 2018. Her research interests are in the field of Relationship Marketing. Currently, she holds several domestic and international research grants. Amalina has been participating in several innovation competitions within Universiti Malaysia Terengganu as well as to the national level. Among the innovation competitions she has participated include Hari Inovasi PPAL 2021, Research and Teaching Innovation Competition (RTIC) 2021, Karnival Inovasi @UMT 2022, Minggu Penyelidikan dan Inovasi (MP1) 2022, Anugerah Pembelajaran & Pengajaran 2022, and Anugerah Khas YB Menteri Pendidikan Malaysia: Rekabentuk Kurikulum dan Penyampaian Inovatif (AKRI) 2022.