Nuno Valente

Nuno Valente holds a BSc in Management from ISCAL – Instituto Politécnico de Lisboa and a MSc in Information Systems Management from Instituto Universitário de Lisboa (ISCTE-IUL) (University Institute of Lisbon), Lisbon. Her scientific research interests encompass digital marketing, marketing information systems, customer experience, scrum and agile delivery methodologies, marketing cloud and CRM/C4C knowledge. He is currently working as Senior Business Processes Consultant, specialized in Customer Experience solutions (Marketing and Sales) at SAP.

Publications

Marketing Business Processes in a Multinational Organization: A Case Study of an Information System Implementation
Marketing Business Processes in a Multinational Organization: A Case Study of an Information System Implementation
Nuno Valente, Bráulio Alturas. © 2023. 22 pages.
Marketing information systems, scale, scope, and functionalities have grown due to the substantial rise of new technologies such as the internet, mobile devices, and social...