Nuno Miguel Castaheira Almeida has a PhD in Business Administration with specialization in Marketing and MSc in Economics and Industrial Strategy, both from the University of Coimbra. Professor in the Polytechnic of Leiria he’s Coordinator of the Master Degree in Marketing and Tourism Promotion. Member of the Coordination at CITUR - Center for Research, Development and Innovation in Tourism. Guest professor in different international universities in Argentina, Check Republic, Croatia, Cyprus, France, Hungary, Poland, Romenia, Spain, Sweden, Ukraine and United Kingdom. His research focus on Marketing, Entrepreneurship and Business Strategies.