Nuno Baptista

Nuno Tiago Baptista holds a PhD in Marketing and Strategy. He is an Assistant Professor at the Escola Superior de Comunicação Social from Instituto Politécnico de Lisboa, Assistant Professor at Universidade Lusíada, and an integrated researcher at COMEGI. He has publications in leading academic journals, and has been awarded several awards of scientific merit. His main research interests include social marketing, tourism marketing, digital marketing and business strategy.

Publications

When Sustainability Goes Wrong: A Critical Perspective About Consumer Behaviour, Greenwashing, and its Impact on Sustainability
When Sustainability Goes Wrong: A Critical Perspective About Consumer Behaviour, Greenwashing, and its Impact on Sustainability
Anna Carolina Boechat, Nuno Baptista, Mariana dos Reis Torgal. © 2024. 21 pages.
Based on a conceptual discussion, this chapter focused on current consumer behavior, with a special emphasis on its relationship with sustainability, and on the recent...