Nipunika Shahid

Nipunika Sarkar is an Assistant Professor in the Department of English and Cultural Studies at Christ University, Ghaziabad, with distinguished expertise in Broadcast Journalism, Anchoring, and Presentation. With over 24 years of experience in academia, media, teaching, researching, and reporting, she has made significant contributions to her field. Recently, Nipunika had the honor of serving as the compere for the prestigious 7th India Water Week, attended by esteemed dignitaries including the President and Vice President of India. Her outstanding work has been recognized by organizations such as DFRAC, which felicitated her for her commendable contributions to academics and media. Additionally, she was honored with the title of 'Iconic Woman of North India 2019' by Bharat Vikas Parishad. Currently, Nipunika is actively engaged in writing a book on media branding for academic purposes. She also serves as the course coordinator for 'SWAYAM' under the MHRD and is involved in coordinating and designing E-content subjects for institutions such as Jamia Millia Islamia and UGC DD VYAS Channel. Nipunika's expertise is well-regarded, and she has delivered guest lectures and workshops on Broadcast Journalism at prestigious institutions such as IIMC New Delhi, Galgotia University Noida, and Sharda University Noida. She also contributes as a member of the Board of Studies (BoS) at Mangalayatan University, Aligarh. Beyond her professional endeavors, Nipunika is passionate about preserving and documenting Indian folk-art culture through her involvement in 'Folkartopedia.' She has actively participated in impactful social media campaigns led by the Centre for Social Research (CSR) and has lent her voice to significant projects, including a film on cancer awareness alongside renowned DD Anchor Shammi Narang. Nipunika's articles and scripts have been published and broadcasted on national channels such as AIR and Interviewtimes.com. She has also contributed to the esteemed 'AIR Year Ender' Program through scriptwriting and voicing. A creative writer proficient in crafting stories and poems in Hindi and English, Nipunika is committed to lifelong learning and is currently pursuing a Ph.D. from Amity University to deepen her knowledge and insights. With a career spanning 24 years marked by excellence in academia and media, she continues to excel in teaching, researching, and reporting.

Publications

Ethical Imperatives and Frameworks for Responsible AI Adoption in Digital Entrepreneurship
Ethical Imperatives and Frameworks for Responsible AI Adoption in Digital Entrepreneurship
Nipunika Shahid, Madan Singh, Sujata Chauhan. © 2024. 23 pages.
This study explores ethical dimensions in AI adoption for digital entrepreneurship. Thematic analysis highlights transparency, fairness, and accountability. Findings recommend...
Changing Trends of Media Ownership: Marketing Through Community Engagement in Hindi Television News Channels
Changing Trends of Media Ownership: Marketing Through Community Engagement in Hindi Television News Channels
Nipunika Sarkar, Ruhi Lal. © 2023. 20 pages.
This research study is based on changing media ownership and its relationship with the audience, keeping ethics in context. Thematic review of literature was done to check the...