Nino Tchanturia

Nino Chanturia , born on January 27, 1994. She successfully graduated from Guram Tavartkiladze University, Faculty of Business Management - Marketing. In the same year, she enrolled with full funding and successfully graduated from the Armenian Agrarian University and received a dual degree from ANAU and Texas A&M University. Since 2015, she has been working in various companies in the direction of marketing. At this stage, she is interested in e-commerce and digital marketing and successfully trades on various electronic platforms. Affiliated Assistant Professor of the Georgian International University since 2022. Doctoral student of Caucasus International University. Conducts trainings on Amazon and e-commerce

Publications

Harnessing Data Analytics and Marketing Intelligence for Sustainable Marketing Innovation
Harnessing Data Analytics and Marketing Intelligence for Sustainable Marketing Innovation
Nino Tchanturia, Rusudan Dalakishvili. © 2024. 20 pages.
Amidst swiftly evolving consumer behaviors and environmental concerns, businesses must innovate marketing strategies sustainably. This chapter delves into the role of data...
Beyond Greenwashing: Unveiling the Triumphs of Authentic Sustainable Branding
Beyond Greenwashing: Unveiling the Triumphs of Authentic Sustainable Branding
Nino Tchanturia, Rusudan Dalakishvili. © 2024. 19 pages.
In today's business world, companies must embrace authentic sustainable branding. This chapter explores its essence, significance, and practical implications. Through case...
Why Do We Need Sustainable Digital Marketing?
Why Do We Need Sustainable Digital Marketing?
Nino Tchanturia, Rusudan Dalakishvili. © 2023. 15 pages.
The conventional approach to business is not eco-friendly, and as the issue of climate change intensifies, consumers are becoming increasingly aware of the environmental impact...