Ángel Herrero-Crespo

Ángel Herrero-Crespo is a Full Professor of Marketing at the University of Cantabria (SPAIN). His main lines of work are tourism marketing, branding, consumer behavior and the application of ICT to marketing management. He is currently the Head Researcher in the Marketing Intelligence R & D & i Group and President of the Spanish Association of Academic and Professional Marketing (AEMARK). He has published over 45 scientific articles published in prestigious international and national journals (32 in publications referenced in the JCR index, 7 in the SJR index, and the remaining 6 in the INRECS index). In particular, 14 of its articles have been published in First Quartile journals of the index JCR. He is the author of 10 book chapters published in collective research works and has presented over 50 papers at national and international conferences. He has supervised five doctoral theses and is currently directing another two. Finally, he has participated in more than 40 research projects with public and private funding.