Neslihan Paker

Neslihan Paker is an Assistant Professor in the Logistics Department at Izmir Kavram Vocational School in Izmir, Turkey. She holds an MBA degree and a Ph.D. in Business Administration, and two undergraduate degrees; an Industrial Engineering, and a second bachelor degree in Sociology. She worked in the supply chain management and marketing departments of several companies before joining academia. Her research interests are in services marketing, marine tourism, consumer behavior, and logistics.

Publications

Can Social Media Be a Transformative Tool for Building a Better Society?: The Case of YouTube Videos on Consumer Sustainability Perception
Can Social Media Be a Transformative Tool for Building a Better Society?: The Case of YouTube Videos on Consumer Sustainability Perception
Neslihan Paker. © 2024. 28 pages.
The study aims to evaluate consumers' perceptions of social marketing designed to enhance environmental awareness through social media platforms. The approach employed in...
Perceived Challenges and Beyond to Caravan Traveling: A Case Study on Customer Insights
Perceived Challenges and Beyond to Caravan Traveling: A Case Study on Customer Insights
Neslihan Paker. © 2023. 31 pages.
Caravan traveling as an alternative mode of travel and lifestyle has been receiving increased attention, especially after Covid-19. The study aims to reveal the perceived...