Nesenur Altinigne

Nesenur Altinigne is an Assistant Professor at the Marketing Department of Istanbul Bilgi University. She is a Ph.D. graduate of Istanbul Technical University. She has visited SKEMA Business School (France) as a visiting scholar supported by the French Embassy Research Fellowship. Her research interests mainly focus on consumer-technology interactions, consumer ethics, brand relationships, and consumers’ reactions to product harm/firm crises. Her work has been published in the Journal of Business Research, Journal of Retailing and Consumer Services, Journal of Product & Brand Management and Journal of Vacation Marketing, and presented at several leading international conferences.

Publications

Exploring Consumer Behavior in the Context of Voluntary Simplicity
Exploring Consumer Behavior in the Context of Voluntary Simplicity
Nesenur Altinigne. © 2024. 21 pages.
Voluntary simplicity has received growing attention during the last few years. Especially after the COVID-19 pandemic, many consumers are trying to rebuild work–life balance and...
The Importance and Limitations of Artificial Intelligence Ethics and Digital Corporate Responsibility in Consumer Markets: Challenges and Opportunities
The Importance and Limitations of Artificial Intelligence Ethics and Digital Corporate Responsibility in Consumer Markets: Challenges and Opportunities
Nesenur Altinigne. © 2024. 19 pages.
The widespread adoption of AI in marketing and consumer use has raised concerns about data privacy and the risk of AI-driven data breaches. As a result, many consumers are...