Nesenur Altinigne

Nesenur Altinigne is an Assistant Professor at the Marketing Department of Istanbul Bilgi University. She is a Ph.D. graduate of Istanbul Technical University. She has visited SKEMA Business School (France) as a visiting scholar supported by the French Embassy Research Fellowship. Her research interests mainly focus on consumer-technology interactions, consumer ethics, brand relationships, and consumers’ reactions to product harm/firm crises. Her work has been published in the Journal of Business Research, Journal of Retailing and Consumer Services, Journal of Product & Brand Management and Journal of Vacation Marketing, and presented at several leading international conferences.

Publications

Investigating the Implications of Virtual Reality and Augmented Reality in Tourism Marketing: A Systematic Literature Review of Publications From 2010 to 2023
Investigating the Implications of Virtual Reality and Augmented Reality in Tourism Marketing: A Systematic Literature Review of Publications From 2010 to 2023
Nesenur Altinigne. © 2023. 17 pages.
This literature review aims to investigate the developments of virtual reality (VR) and augmented reality (AR) research in tourism marketing. This chapter also highlights...