Nermeen Z. Khedr

Nermeen Z. Khedr is a Professor of Marketing Communication and Dean of Media & Mass Communication Faculty-Arab Open University. She has received her PhD in international communication from the Faculty of Mass Communication- Cairo University- 2006.Her research areas of interest are marketing, public relations, international communication and new media. She is also an International professional trainer in the field of marketing, public relations and communication.

Publications

The Love for In-Store Shopping: Decoding Store Brand Personality and Image as Predictors
The Love for In-Store Shopping: Decoding Store Brand Personality and Image as Predictors
Ahmed Rageh Ismail, Nermeen Z. Khedr. © 2024. 17 pages.
In the midst of e-commerce dominance, this chapter delves into the enduring allure of in-store shopping, examining the factors that sustain its relevance. Focusing on the...