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About Us

Neha Mishra

Neha Mishra holds Ph.D. Degree in Business Management and working as Assistant Professor in Chitkara Business School at Chitkara University, India.

Publications

A Review Study on the Challenges and Opportunities in Implementing the Metaverse in Healthcare: An Asian perspective

Recently, metaverse technology has drawn considerable attention in the healthcare industry as a result of multifold technological advancements in the last decade. Metaverse is...

Rise of Artificial Intelligence in Marketing: Strategies for Ethical Implementation

The chapter provides an overview of the wide-ranging impact of artificial intelligence (AI) on commercial opportunities, emphasizing its various applications and ethical...