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About Us

Neetu Singh

Neetu Singh is a PhD in Fashion Management and Associate Professor at Symbiosis Institute of Design. Her areas of interest are Fashion Marketing, Fashion Branding, Retail Management, and supply chain management in fashion business.

Publications

Consumers' Choice Behavior Towards Sustainable Fashion Based on Social Media Influence

Social media is now a marketing platform effectively utilizing influencer marketing to connect with the target consumers. The young Generation Z consumer is extremely active on...

Building Sustainability in Textile and Apparel Supply Chains

Textile and apparel supply chains have emerged as environmentally unsustainable and pollution-causing, responsible for the depletion of resources and the fourth-largest cause of...