Neeraj Bhanot

Neeraj Bhanot is an Assistant Professor at Mittal School of Business, Lovely Professional University, with a strong background in Marketing, Sales, and Customer Relations. He has extensive experience in channel distribution, sales planning, trade marketing execution, and tech support. His academic interests lie in Marketing, Sales, Distribution, Digital Marketing, and Strategic Management. His research focus includes Consumer Sentiment Analysis, Social Media Marketing, E-Commerce, and Business Sustainability

Publications

Tracing the Ethical and Social Dimensions of AI in Marketing
Tracing the Ethical and Social Dimensions of AI in Marketing
Neeraj Bhanot, Rahul Sharma, Anurag Phuja. © 2024. 24 pages.
The convergence of artificial intelligence with marketing not only promises to transform the field but also poses ethical and societal challenges. This study employs a scientific...